A 2018 study from Princeton University shows that 70% of tested emails "contain resources classified as trackers by popular tracking-protection lists." One More Company (OMC), in a subsequent study published in 2017, found that tracking software was present in 40,6% of the 1,5B+ emails examined.
It may be a safe assumption to say that tracking is almost universal and will become a bigger part of our lives, even though we are unaware it is taking place. You can use email tracking software to tell you which device a reader used to open your email, where they are located, or what they did after clicking on your link. You track emails using these three methods:
- Read Receipts
- Tracking Pixels
- Trackable Links
But let's look at the best free email tracking software platforms in this article.
1. Mailtrack for Gmail
For Gmail and Chrome, Mailtrack is a simple, cost-free plugin. You can visually see whether open emails with the help of ticks. You can send an infinite number of emails under the free plan. You can upgrade to a more expensive premium plan for $4.99 or even $2.49 per month if paid annually.
2. Hubspot Sales
Hubspot provides a wide range of tools for social media, A/B testing, sales outreach, and many other purposes.
You can track up to 2,000 emails per month on the free plan. There are also premium tiers with unlimited emails and other features.
3. Right Inbox
An extension called Right Inbox will help you send emails more effectively. You can use this tool to access all the features that Gmail should come with by default.
Right Inbox's pricing structure is adaptable. With a monthly email limit of 10, the best features are available for free use. Or you could sign up for a monthly subscription, which starts at $5.95.
4. Pabbly Email Marketing
Pabbly Email Marketing is a service that allows you to send and track unlimited emails in real-time. You can determine who opened your email and who clicked on the link. You can also find out how many times your email was opened and clicked. There is a free plan and a $19/month entry-level plan.
There are many tools available on Snov.io for locating and confirming emails. Additionally, it enables you to set up pipelines, triggers, and automatic follow-ups if no response is found. You can track up to 50 emails per month with their free plan. Monthly fees for paid plans begin at $49.
6. Boomerang for Gmail
Boomerang is yet another Chrome add-on for tracking Gmail opens and clicks. Only 10 emails per month are allowed under Boomerang's free plan, which is very limited. However, paid plans with no restrictions are available for as little as $4.99 per month.
MixMax is a tool for scheduling meetings and customizing workflows. Additionally, email tracking is accessible. With the free plan, you can track up to 100 emails per month. Premium plans start at $24 per user per month.
Streak is a fantastic tool for scheduling, personalizing, and keeping track of pipelines. You can track an infinite number of messages under the free plan. Access more features by upgrading to a premium plan.
The Gmelius tool allows for the monitoring of email opens. You have full access to tracking open links with the available free plan. You can access many additional connected features, including click tracking, with paid plans, which start at $9.95 per month.
10. Hunter.io’s MailTracker
For tracking emails, Hunter.io is a helpful plugin. MailTracker offers tracking of email opens. Its advantage is that it is free to use with no restrictions.
11. Mail alert
Mailalert is an email tracker that is unrestricted! It is a straightforward Gmail-tracking Chrome plugin. There are currently no restrictions on its use, making it free.
You can track email opens, clicks, and manual and automatic replies with Klenty, a platform for sales engagement. With their "Tall" plan, which costs $25 per user/month when billed annually, email tracking features are offered. The service offers a 14-day trial.
For tracking and scheduling emails, many people use SalesHandy since it integrates Google and Microsoft email platforms. A free plan with unlimited email tracking, but a paid plan starting from $9/user/month is available.
MailChimp tracks emails and allows for extensive usage without charging. Each contact can receive unlimited emails under the free plan, which supports up to 2,000 contacts.
With support for Outlook and Gmail, Bananatag is yet another email-sending platform. With its drag-and-drop builder, it focuses on designing emails. There is a free plan, but you can only track five emails daily.
16. Google Analytics
Google Analytics, a platform for tracking websites, can be used to track email clicks. Despite its drawbacks, tracking emails with Google Analytics is free and might be worth your time.
Another strong platform with a full complement of tools for tracking and enhancing performance is Benchmark. Additionally, Benchmark offers a sizable free plan that permits the monthly sending of up to 14,000 emails or 2,000 contacts.
GMass is mostly used to personalize emails using a process known as Mail Merge. It also keeps track of email sends and opens. Up to 50 emails can be sent daily under a free plan. To get more, you must upgrade to one of the paid plans, which starts at $8.95 per month.
MailSlurp is a powerful email API platform that can track sending and receiving using email pixels and webhooks.
You should be aware that these platforms attach a tiny, invisible pixel for tracking email opens before you start tracking your emails. Small clients prevent the display of images and treat this pixel the same as an image.
Others (outdated ones) will choose plain text instead of HTML emails and remove any attached images. An email open may not be tracked in either of these scenarios because a tracking pixel won't be loaded. Please don't abandon email tracking due to these restrictions. Just be aware that results could occasionally be off, regardless of the software you use.