Email spam checkers represented nearly 40 per cent of all email traffic worldwide in 2017. For the recipient, email spam is a hassle – eating up time, deleting junk and carrying the potential of malware getting on your computer with just one click.
The prevalence of email spam makes it more difficult for legitimate emails to reach their intended recipients. An email spam checker is a critical tool to improve your email deliverability, boost your IP reputation, and keep your business off common blocklists.
How an email spam checker works
An online email spam checker checks your IP addresses or domain names against common blocklists. Ultimately, the goal is to prevent your mail servers from being blocked and your email marketing messages ending in a recipient's spam folder.
The test results are designed to give you the best spam score and enable you to tweak content, subject lines and other components of an email marketing campaign.
Why you should use an email spam checker
Email marketers should use an online spam checker to ensure they aren't sending jun—one-fifth-fifth of permission-based emails sent by legitimate marketers land in spam folders, according to one estimate. Without a checker, your emails stand an even greater chance of being marked as spam.
Spam email checkers can be carriers of dangerous computer viruses. Just one click on the wrong email can debilitate your network. Filters can provide a great firewall to protect you from junk mail and other cyber-attacks, such as phishing and identity theft.
A filter that blocks spam emails from reaching your inbox can save your essential data. Hackers can gain access to your system through a benign-looking email.
The time saved can be used to increase productivity, as well as reduce the amount of junk mail sent to your address book and personal email account.
Spam filters can help a company maintain a reputation. They can block viruses from reaching consumers data and prevent any spam mail from accidentally being forwarded to consumers.
Anti-spam software and programs can be tailored to your needs. You can create a blocklist of email addresses that often send you spam. An allowlist contains all the email addresses of your essential associates.
Many anti-spam filters offer to keep the spam emails saved for a few days. It allows you to ensure that no valuable emails are being deleted together with the junk mails. These are some of the benefits of spam filtering for enterprise email.
- Spamming is one of the most common disadvantages of email. Frequently sending irrelevant emails to the clients is categorised as spam. These emails irritate the recipients since they do not receive relevant information. Consequently, they may unsubscribe from your mailing list and stop receiving your emails.
- It is improbable that you will get a response from a run-of-the-mill email. To get a positive response, you must provide high-value content. Lack of personalization or emails that are too focused on selling can drop the open and click-through rates.
- A well-designed marketing strategy must make the best use of emails and leverage them to drive sales, experts say.
- Email spam can damage your company's reputation if the recipients consider your emails spam. To avoid this, you need to focus on the quality of the content you deliver via emails. Spam can hamper your credibility and reputation, and the recipient's credibility.
When you have a business, you need to have an email spam checker to notice any faults in your work, such as viruses, so that you can handle them with immediate effect to avoid further losses. It is vital to look into the disadvantages and advantages to be prepared for anything.