The business sector is not immune to global competitiveness. Every day, we come across new ideologies and evolutionary trends.

Mass messaging was made possible since business owners will always need to take action to stay at the top, be seen by potential customers, and customize their brand for easy recognition.

Are you curious about what a "mass email" is? Read on to find out everything there is to know about mass email and how it can assist in establishing your brand.

What is Mass Email?

Bulk emailing, also referred to as "mass emailing," is the act of sending email messages to a large number of recipients. You can use mass email to make sure you follow up with your clients, even if it isn't for marketing (leads).

You can also pick a service provider that works for you. You can send emails successfully using either Gmail or Outlook, but you run the chance of having your messages end up in your subscribers' spam folders.

How Can I Send Emails in Bulk in Gmail?

You'll need a free Google account to start sending bulk emails. In addition, you'll require Google Docs and Google Slides for your workspace.

Now, here are a few steps for sending mass emails.

1. By Installing a Mail Merge Application

Sending personalized emails to recipients is made possible by using their information, including their first name, company address, and email address. For example, you get an email starting with your name, e.g., "Dear Anastasia."

"YAMM" (Yet Another Mail Merge) is one of the programs that will assist you in doing this. It collects important information from your subscribers' list and facilitates bulk emails.

2. Make a Draft Message

Personalize the top of your email by adding a salutation, the recipient's first name, and their address as you type out the content of your message in Gmail.

3. Ready Your Subscribers List

For convenient contact information organization, your subscribers will need to create a Google spreadsheet.

Give each column a heading that describes the kind of information your subscribers will receive while you're at it. For instance, a column for name, address, email, and other information

4. Begin Mail Merge

Click the mail merge program, which may be the YAMM that was mentioned earlier. Next, select "start mail merge" from the menu that appears on your screen.

After that, type your name as the sender so that the recipients of your email will know who sent it.

5. Start Sending Mass Emails

Now, you can schedule mass emails in advance or send them whenever you want.

Reasons to Use Mass Email

You receive the following benefits from sending a mass email:

  • Having a customized email design will increase consumer confidence in your company.
  • If you use the right application, your emails have a better chance of making it to the inbox of their intended recipients rather than the spam folder.
  • Keeps your brand fresh in the minds of your customers.
  • Keep your company well-known to the general public to ensure proper visibility.

Why It Would Be Unwise For You To Send Mass Email Through Gmail

Although using Gmail to send emails will undoubtedly enable you to cut costs, you may face some difficulties in the long run.

Here are some justifications as to why you shouldn't send bulk emails through Gmail:

1: Your daily email limit is just 500

This means that before sending any more emails, you will have to wait another 24 hours. Additionally, it will be challenging to distinguish between subscribers you have already mailed and those you have yet to do so.

2. Spam Messages

If the recipients' email addresses end in "," there is a good chance that your email will land in their spam folders.

3. Manual Designs.

You must manually create your designs on Gmail. Additionally, you must enter a static signature to represent your brand.

You can design your letterhead in Docs and then import it into Gmail with the aid of the YAMM application.

Bottom Line

At this point, you will have seen how the mass email will help skyrocket your business and brand.

Avoid using specific email providers for bulk messaging if you don't want the recipient to view your emails as "disturbing mail advertisements" and possibly block them.