If you're looking for the best email automation solutions to transform your business, this piece is for you. Let's first define email automation.

What Is Email Automation?

Email automation is a technique where you use a ready-made, self-contained system to send targeted email messages to your consumers. It relieves the strain of manually increasing your customer base, handles lead follow-up, and turns subscribers into paying clients. We'll examine a few of these email automation apps now.

29 Email Automation Software Programs to Grow Your Business

What are the best Email Automation Tools for List Building?

1. MailSlurp

MailSlurp is one of the best premium email automation API services. Create unlimited disposable or permanent mail accounts for testing, campaigns, and application development.

  • Pricing: Free for personal use

2. RafflePress

RafflePress allows you to grow your email subscriber base by holding giveaways and contests on your own blog and social media channels.

  • Pricing: $39.50/month; Lifetime license: $499.50!

Email Marketing Services With Automation

3. Drip

Drip is an incredibly easy-to-use application that enables you to engage with prospects and customers more effectively. Depending on their actions or status changes, this email audience is automatically sent emails at a predetermined time.

  • Pricing: $39/month

4. Sendinblue

Sendinblue is a comprehensive marketing automation tool that combines SMS messaging with email marketing services.

  • Pricing: Free; paid plans: $25/month

5. Constant Contact

Constant Contact is an economical and simple-to-use email marketing solution that enables you to build contact lists, automate and manage campaigns, and nurture customer connections.

6. AWeber

Instead of inundating new subscribers with a ton of previous emails, AWeber enables you to send them a bundle of updated emails based on when they joined. It enables you to design newsletters, collect data, and establish mailing lists.

  • Pricing: Free; paid plans: $19/month.

7. ConvertKit

By using Automation Rules, ConvertKit enables you to send subscribers specific autoresponders based on how they reply to your emails. To assist in gaining more email subscribers, it also provides customizable sign-up forms and landing sites.

  • Pricing: Free plan available; paid plans start at $9/month

8. ActiveCampaign

ActiveCampaign allows the design of drip emails that are based on subscriber engagement, behavior, interests, geography, and history.

  • Pricing: $9/month

9. BombBomb

BombBomb allows you to generate drip emails that feature videos.

  • Pricing: Individual plans: $33/month; Team plans: $49/month

10. Gumroad

Gumroad allows you to compile and save both existing and future customers. And you can sell digital goods and services using the platform.

Pricing: Free, but there is a fee for every successful sale.

11. MailerLite

You can use MailerLite's drag-and-drop editor to create stunning email marketing campaigns.

  • Pricing: Free; paid plans: $9/month

12. Mailchimp

With Mailchimp, you can send drip emails as a follow-up in response to website activity, abandoned shopping carts, activity or inactivity, and a lot more.

  • Pricing: Free; paid plans: $11/month

13. Emma

Emma is a potent tool that integrates with Shopify, OptinMonster, and Salesforce to collect CRM and sales data and customize emails based on the subscriber.

Pricing: $99/month

14. GetResponse

With GetResponse, you can schedule the delivery of your email newsletters at specific times.

  • Pricing: Free; paid plans: $15.58/month

Integrated Email Marketing Automation Tools

15. Ontraport

Ontraport is a CRM platform that combines marketing automation and customer information from the CRM side. It automatically sends out customized messaging and segments your prospects.

  • Pricing: $79/month.

16. HubSpot

HubSpot is a sales and marketing tool that streamlines email marketing functions.

  • Pricing: Free; paid plans: $45/month

17. Intercom

Intercom enables you to directly assist users where they are most likely to see you by sending automated email chats from within an app.

  • Pricing: $79/month; custom pricing available.

18. BenchmarkONE

BenchmarkONE lets you create tags and assign them to particular contacts. It also uses tags to improve messages.

  • Pricing: Free(for only 250 contacts); paid plans: $29/month

19. E-goi

You can use E-goi to break up any email campaign by providing updates through voice messages, SMS, or even fax.

  • Pricing: Free; paid plans: $9/month

20. Act-On

Act-On combines inbound, outbound, and lead nurturing programs for major businesses to maximize return.

  • Pricing: $900/month

21. LeadSquared

LeadSquared automates email marketing services and combines them with sales activities to streamline the lead scoring process.

  • Pricing: $400/month.

22. SAP Sales Cloud (Formerly CallidusCloud)

SAP Sales Cloud (formerly CallidusCloud) automates the process of selecting prospective prospects. It eliminates those that are thought to be high-risk/low-reward.

  • Pricing: Contact for a quote.

23. Marketo

One of the top automated email marketing programs, Marketo, enables companies to start email campaigns based on more than 40 different behaviors.

  • Pricing: Contact for a quote.

Tracking and Monitoring Tools for Email

24. Campaign Monitor

Campaign Monitor offers interactive analytics for eCommerce consumers which are simple to study.

  • Pricing: Normal plan: $9/month; Unlimited plan: $29/month; Plans for CM Commerce: $9/month.

25. GetNotify

GetNotify is a free email tool program that alerts you as soon as the receiver reads your email.

  • Pricing: Free

26. GoViral (formerly SmartBribe)

With the help of the tool GoViral, you can increase the number of new email subscribers and modify your thank-you page so that it offers an "additional" incentive for people to share it via email and social media. It is entirely uncharged.

  • Pricing: Free.

Review and Testing Tools

27. Litmus

One of the best tools for rendering email testing on up to 40 clients and devices with a single click is Litmus.

  • Pricing: $79/month; Plus plan: $159/month

28. Reach Mail

By comparing direct performance indicators and taking into account subject lines, content, and graphics, Reach Mail testing demonstrates which emails will perform the best.

  • Pricing: Free; paid plans: $9/month

29. Cakemail

It is an automated A/B split testing tool to improve open rates with which you can determine which emails will perform best and ensure emails don't end up in spam folders.

  • Pricing: Free; paid plans: $8/month.


These tools can help you create the ideal marketing strategy to launch your email marketing campaign.