Too many nasty emails can lead to high unsubscribe rates and a bad reputation for your IP address. Without an email testing tool, you might end up with potential issues like broken links or text that's okay on a desktop but messed up on an iPhone 6.

Testing tools for your email

Email testing tools ensure your email marketing campaign reaches the inboxes of valid email addresses. Testing tools come in several categories, like spam testing, email previews, and email verification. Here are some email testing tools you need to avoid spam filters and get the best results from your email campaigns.

Spam tests

Most email testing tools doesn't provide a spam test to test emails, but you can find several free tools or free trials to check your spam score online. Based on your test results, you can determine if you need to change your content to seem like an actual email, not spam.

Email is one of the fastest ways to determine if your message will be delivered across different ISPs and email clients. Take spam testing a step further with inbox placement testing or seed testing, which can give you a much better idea of what kind of email deliverability you'll see.

Email preview

Email preview services offer free trials so you can see how your email template will look in different providers. An email might look good in Gmail but terrible in AOLYou can use the test email preview tool to ensure that your emails look as good as possible when you send an email. You can also use it to view and edit your email template directly in the control panel of your Mac or Windows desktop via a web browser.

Email validation tool

Email validation tools can help you ensure that your email messages are reaching actual people. Whether you need to validate one address or thousands, an email testing tool can help. Our validation service can help with any email validation you need.

Start Email Testing For Free

Email testing tools are only the beginning of a successful email strategy. Use different tools alongside an email program like Mailgun to take your marketing campaigns to the next level. Best-in-class deliverability, detailed analytics, spam complaint handling, and custom meta-data are all built into Mailgun.

Subject line + preview tool

How your email appears in the inbox is critical to getting people to open it. 34% of respondents indicated that the subject line was how they decided to open an email. Without an open, there's no way to get a conversion for your brand.

Email subject lines are a critical step in the subscriber journey. Making sure your subject line looks good on multiple devices and is contextual and makes sense is vital. Litmus' Subject Line Checker can help you ensure your inbox view is optimised for readability and engagement.

These actions can include reading a blog post, registering for an event, or buying a product. If you want your email subscribers to take action, make sure they click or tap on the links in your email. Ensuring each connection has the correct tracking parameters ensures that you and your team can see that action post-click.

It is very vital to test email before you send it to any person. Whether it is a formal email or informal email, try it first, and this is why this article is here for you, as it helps you know more about the email testing tool and what to look at when using it. Once you get the hang of it, you will always send awesome emails.