When you are sending out an email, you never expect it to end up in the spam folder of the recipient. If that happens, you will not be able to get all your recipients to read the emails. This is where you should understand how to avoid

folder with all the emails that you send out.

Why do emails get caught by the spam filters?

All the email clients have spam filters, which will categorize whether the incoming mails are spam emails or not. There are some factors, which would determine whether a specific mail is spam mail or not. Content of the mail is one of the most prominent factors out of them. The content should not contain any malicious attachments, spam trigger words, or refined HTML code. On the other hand, the header of the mail should not contain any falsified or infectious information. Even if the sender is blacklisted, the email will go directly to the spam folder.

Steps to avoid spam filters

There are numerous steps that you can follow to avoid

folder. Here are some of the most prominent steps out of them. You should keep these in all the emails you send out to overcome struggles.

Ensure your reputation

The reputation of the sender is one of the factors that spam filters consider at the time of determining whether your mail should go into the spam folder or not. Hence, you should ensure your domain reputation at all times. One of the best methods to do that would be to reduce the complaint rate. Make sure that you minimize the number of people who raise complaints against the emails you send out. This will help you to keep your domain reputation high.

You should also take a look at the inbox placement rate and spam placement rate of all the emails that you send out. You must ensure that at least 80% of the emails you send out will get to the inboxes of the recipient. Likewise, you should ensure that under 10% of all emails you send out will go into the spam folder of the recipient. Make sure that you also monitor the hard bounce rate, where you try to reduce the invalid email addresses within your recipients.

Polish your email content

If you send out emails with polished content, you can experience a higher possibility of getting them delivered to the recipients. You should refrain from using spam trigger words within the emails you send. On the other hand, you should also reduce the usage of promotional keywords, such as discount, sale, and buy, especially within the subject. The email you send should be easy to read. Refrain from using all capital letters in the email. If you can include a personalized subject line, you can increase your email open rate. This will effectively help you to stay away from spam filters.

Engage with the recipients

People who engage with the recipients will hardly experience getting their emails delivered to the spam folders. For example, you should ensure that you score the best open rates for the emails that you are sending out. You will also need to improve the click rate and the click-through rate. Click rate refers to the number of people who open your emails and click-through rate refers to the number of people who click on at least one URL in your mail. Along with that, you should monitor the conversion rates of your emails as well.

If you can adhere to these steps, you can reduce your chances of getting caught by spam filters.