A confirmation email is an email sent to a customer after an online purchase or signup. Confirmation emails land in the main section of the inbox and obtain high open rates.

What should you include in confirmation emails?

  • Branding
  • Privacy compliance
  • Business contacts
  • Date and time

Confirmation email subject line.

NOTE: Do not add unsubscribe to confirmation email. Now, let's go into detail and review each type of confirmation email separately.

Account confirmation: Creating an account means that this user has just joined your community. Registration confirmation is the first touchpoint with your new customer. It's beneficial to increase loyalty to your brand and encourage your new members to actually use your service. Users expect to receive confirmation email of their registration, contact details and guide on further actions. Include a welcoming word, CTA (call-to-action) button and useful links to your registration email.

Types of confirmation email

Order confirmation

An order confirmation is any kind of purchase confirmation for physical goods, online services, or trip bookings. It main purpose is to confirm the order is accepted and provide information on further steps like payment and delivery. You should include order identification details, order status, client appreciation and maybe invitation to review your product or service.

Payment confirmation

Its purpose is to confirm the payment is accepted, provide information on the payment method, payment history and contact details. Users expect to receive assurance and confidence that the payment was accepted and processed. Users should be able to connect with the seller in cases of any issue. Receipt or payment confirmations should be as clear and concise as possible.

Shipping confirmation

Confirmation emails help customers track their purchases and give update on delivery date. Users expectations are to receive: indication that the goods were shipped assurance that those were the exact goods they ordered ability to track delivery Be as customer-centric as possible while exercising an opportunity for a cross-selling.

Cancellation confirmation

It has been sent to clients to confirm order cancellation. It will help establish a friendly association with your brand. It can be a good opportunity to get user insight and understand the reasons for cancellation. It also aid Compliance with privacy rules. The benefits of user getting a cancellation email is that confirmation that their subscription is inactive and proof that you won't keep and use their data anymore. Dim it fit to include confirmation of account cancellation and user data deletion, details on subscription renovation, (optional) bonus for returning customers/subscribers and feedback request


How long does it take for a confirmation email to arrive? Here are several tips to meet users' expectations: Email headers. Email headers include sender's address (“from”), recipients (“to” and “cc”), and subject. Email content. Don't overuse media content like images, GIFs, and video. Test your emails and ensure credibility Infrastructure. Care much about sender's reputation and use domain authentication. What else? Notify your users about the probability of landing in a spam folder. Also, you can recommend adding your address to their contact list.

How to test confirmation emails?

Regular testing and review of confirmation emails is crucial to business success. Test and review confirmation email regularly. Here are a few good tips to follow when testing confirmation emails: Test and review all transactional emails at least every trimesters Abide by an annual plan for testing automated transactional emails Do quarterly review for email that is excellent. Optimize design and message content every six months When testing your confirmation emails we have prepared a useful checklist for you Ensure efficient email headers and bcc. Check out if email body is correct and displayed correctly. Make sure links and images works properly. Right involvement of attachments Inspect problems with HTML and CSS code and markup Proper analysis of spam. You can easily do all this with MailSlurp. MailSlurp is the perfect tool for confirmation email testing. MailSlurp helps to avoid embarrassment from your real customers by sending them your test emails. It uses its own SMTP server that “traps” all the sent emails into a virtual inbox. MailSlurp is easy to integrate via API with other automation testing tools, libraries etc. MailSlurp functions as a single platform for both: testing and sending. Here's a simple guide on how to sign up with MailSlurp and send your first confirmation email to test. For more information go to https://MailSlurp.com/. NOTE: You can use your Google, GitHub, Microsoft 365 account or simply use your email to sign up. You could also select a framework configs such as CakePHP, Symfony, Zend Framework, Django, JBoss, etc.

For more details use MailSlurp resources and knowledge base. In conclusion, before you start working on your confirmation emails Be consistent about communicating with customers. Determine the tone and voice of your messages. Define primary channels and notify your recipients on any changes. The following are how and why a change in branding and a user-centered approach will turn your confirmation email into a user engagement tool in several actionable steps: Define the goal and anticipate user expectations. Craft and test a nicely designed template. Ensure prompt deliverability. We wish you many happy customers and are always glad to help you send better emails!